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Get to Know the Team: Amy L Charles

Amy L Charles is the Editorial Director for Serendipity Media.

How long have you been with Serendipity Media?
I joined Serendipity in November 2012—and it was serendipity! My name popped up on a LinkedIn page, I met with a staff member, the company and I took a test drive … It’s a great ride. I’ve learned and continue to learn so much!

What’s your favorite part of your job?
Indulging my passion for words, wordsmithing and storytelling. I read, write, review, edit, proofread and fine-tune. I get to wield my red pen and make content shine! Polishing prose to make it the best for the reader and do right by our staff, contributors and everyone involved makes my heart sing. I especially enjoy offering a glimpse of someone’s world; it’s an honor to be involved with strong, amazing, insightful, visionary people who entrust me with their story.

p.s. Our team is FABULOUS!

What do you love most about working with Serendipity Media clients?
The delightful mix of people, publications and projects. We have great clients—experts in their field and industry and a wealth of information. They love what they do! They are associations, organizations, educators, operators, attractions, suppliers, performers, professionals, resources, colleagues, friends. It’s rewarding to gain their insight, focus their ideas and share their voices. And it’s a joy seeing them at trade shows and conferences! I meet some truly grand people.  

What are your top three tips for businesses and companies?
These are my top three. Today.

  1. Be gracious and respectful. Kindness isn’t weakness.
  2. Recognize opportunities. Don’t look so hard that you miss the opportunity in front of you.
  3. Communicate. Listen. Conversation is less productive and not as helpful if you don’t hear what others say.

In a game of truth or dare, which are you more likely to pick and why?
It definitely depends on the audience! I’m inclined to say “truth” as it might be less creative than a “dare”—particularly if I’m on the road or at a trade show. 

What’s your go-to drink? 
That tends to vary a bit by season, though it’s never the wrong season for bourbon! Angel’s Envy and Two Bitch are newer loves. Summer is gin and tonic time. In a world of wonderful craft beer, a favorite is New Holland Dragon’s Milk stout. Which is stunning.

It’s the weekend! What are you typically doing on a Friday or Saturday night? 
Typically? Finding a nifty dining spot. I love to eat, drink and shop local! We have many cool options in Grand Rapids alone, some in heavy rotation on my play list.