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Marketing strategy continues to change as it reflects societal sentiment, current events and the ebbs and flows of the professional landscape. In addition, advances in technology rage on, keeping marketers on their toes in a perpetual learning curve. While it’s difficult to predict how vast changes will be, we can take a stab at what’s here to stay and more than likely evolve in 2022. Here are Serendipity Media’s 2022 marketing predictions:

The Client


The International Liquid Terminals Association (ILTA) is an advocate and key resource for the liquid terminal and storage tank industry. With headquarters in the Washington D.C. area, ILTA advocates on behalf of the liquid terminal industry in Congress and at the federal agencies.

The 5 Most In-Demand Marketing Skills

It feels good to be able to say, "I work in marketing." Marketing is a cool, sexy field to work in, and many people likely earn degrees in it for that reason alone. There is no doubt that marketing can be fun; it's highly creative and you're rewarded for coming up with the next big idea.

Despite living in the Digital Age, print still matters. Magazines are still plentiful and with them, comes print advertising. It’s simple—despite negative predictions as social media has grown in popularity—print media and print advertising still works.

Serendipity: the event of finding interesting or valuable things by chance. We’re glad you found us!