In the headlines.

On our minds.


Among the several social media platforms taking center stage in our world today, TikTok continues to dominate in both influencing user behavior and purchasing habits, as well as leveraging business exposure in a whole new way.

If you’re not already on TikTok, the platform is one that evolves quickly, making it hard to keep up with the trends. To help narrow the focus a bit, we’ve examined TikTok’s recent “What's Next 2023 Trend Report” to share what the platform itself predicts users will gravitate towards in the coming year and tips for putting those trends into action.

2023 is here, and with every new year, we are presented with the opportunity to close one chapter and move on to the next. Whether individual goals or a collaborative plan for the whole family, there’s nothing like a fresh new year to inspire new habits, healthy intentions and exciting plans. Here are just a few of the ways our team here at Serendipity Media is working to be and do better in 2023:

As we all dive further and further into the realm of social media, tactics and strategies to dominate the various platforms have emerged (as well as some things to avoid). We’ve compiled a list of a few of the best and worst practices to help you tackle the world of social media marketing in 2023. In the spirit of the holidays, we present to you our social media naughty and nice list!


The holiday season truly is one of the most wonderful times of the year. It inspires people to gather with friends and family, give back to the community and take some time to slow down, even if just for a second. Throughout the past few years, the COVID-19 pandemic has presented us with a lot of change, and it is the consistency of our holiday traditions that bring us a sense of comfort and familiarity now that we no longer have to remain socially distant. Here are a few of the traditions that the Serendipity Media team looks forward to each year!

Serendipity: the event of finding interesting or valuable things by chance. We’re glad you found us!