Marketing has come a long way in the last 20 years, and it’s going to continue to develop and refine itself in 2021. A lot of things seem unsure as we look towards the future, but Serendipity is fairly certain about these five predictions for marketing in 2021.

Hannah Pikaart is a Marketing Coordinator for Serendipity Media.

A career in sales offers a way to challenge yourself, and that was even before the COVID-19 pandemic rattled the world. Yet, the degree of difficulty has been raised, due to this life-altering change. Businesses are now keeping a tighter grip on their funds and now look at advertising opportunities with more scrutiny. Despite that, it is still possible to sell.

West Michigan Woman magazine is pleased to honor the success of women in the West Michigan community with the annual Brilliance Awards.

Serendipity: the event of finding interesting or valuable things by chance. We’re glad you found us!