Most marketing is designed to drive action now.
“Buy today.”
“Limited time.”
“Act fast.”
But there’s a fundamental problem with that approach.
Serendipity Media LLC is a full-service media company and marketing firm. We launched our first publication, Groups Today magazine, in August 2002. Serendipity Media now produces five regional and national magazines.
The 95–5 Marketing Shift: From Chasing Conversions to Creating Demand
Despite living in the Digital Age, print still matters. Magazines are still plentiful and with them, comes print advertising. It’s simple—despite negative predictions as social media has grown in popularity—print media and print advertising still works.