Social media is more effective than ever before in increasing business revenue, spreading awareness, providing opportunities for marketing and much more. It’s important for any business owner to understand why a social media presence is a necessity, but also to understand how to use it effectively.


Serendipity Media LLC is a full-service publishing and marketing agency. We launched our first publication, Groups Today magazine, in August 2002. Serendipity Media now produces five regional and national magazines.

Marketing strategy continues to change as it reflects societal sentiment, current events and the ebbs and flows of the professional landscape. In addition, advances in technology rage on, keeping marketers on their toes in a perpetual learning curve. While it’s difficult to predict how vast changes will be, we can take a stab at what’s here to stay and more than likely evolve in 2022. Here are Serendipity Media’s 2022 marketing predictions:

The Client

The International Liquid Terminals Association (ILTA) is an advocate and key resource for the liquid terminal and storage tank industry. With headquarters in the Washington D.C. area, ILTA advocates on behalf of the liquid terminal industry in Congress and at the federal agencies.

Serendipity: the event of finding interesting or valuable things by chance. We’re glad you found us!