As we all dive further and further into the realm of social media, tactics and strategies to dominate the various platforms have emerged (as well as some things to avoid). We’ve compiled a list of a few of the best and worst practices to help you tackle the world of social media marketing in 2023. In the spirit of the holidays, we present to you our social media naughty and nice list!


The holiday season truly is one of the most wonderful times of the year. It inspires people to gather with friends and family, give back to the community and take some time to slow down, even if just for a second. Throughout the past few years, the COVID-19 pandemic has presented us with a lot of change, and it is the consistency of our holiday traditions that bring us a sense of comfort and familiarity now that we no longer have to remain socially distant. Here are a few of the traditions that the Serendipity Media team looks forward to each year!

Not every company, position or industry is for everyone, and it can take time to find a place that satisfies all of your needs and desires. Our staff is lucky enough to have found that place in Serendipity. From our amazing clients and co-workers, to our opportunities to network and grow, we will always jump at the opportunity to share why we’re so thankful to be a part of the Serendipity Media team!

With the evolution of the internet, we have access to an endless library of platforms and websites at our fingertips. Although convenient, the never-ending abyss that is a Google search can present two problems, one being that we can’t seem to find the right tool for what we’re looking for, and the other being that there are too many variations of the same tool to choose from. Free trials and review reading can be very time-consuming, so here are a few of our favorite tools for everything from time tracking to live streaming!

Serendipity: the event of finding interesting or valuable things by chance. We’re glad you found us!