Building a marketing strategy can sometimes feel daunting—the channels, the content, the “what to say when and where.” These challenges have existed in marketing well before today’s ever-evolving media landscape. Thankfully, there’s a simple, repeatable process for creating the ideal marketing strategy for your business: your Marketing TOTEM.
If you’ve ever wished your marketing could reach people based on where they actually go, we’ve got wonderful news. Geofencing, a location-based mobile advertising modality, specifically targets folks who’ve visited a brick-and-mortar location—think your competitors, places of interests, retail stores, entertainment venues, businesses districts, etc.
In a media landscape crowded with fleeting impressions and skip buttons, print magazine advertising delivers something increasingly rare: attention, credibility, and time spent. Consumers don’t scroll past print—they linger. They choose to engage. That difference isn’t anecdotal; it’s measurable.
To win future customers, your brand must be both recognizable and offer up something meaningful.
In the past, we’ve touched on the 95–5 Rule, which says that only 5% of customers are ready to buy today, while 95% will buy later. We also discussed the role of distinction in staying memorable with that future audience, as distinctive brands are easier to recognize.