Sarah Suydam is the staff writer at Serendipity Media.
How long have you been with Serendipity Media?
Since June of 2018, so almost two and a half years … wow!
What’s your favorite part of your job?
I love being able to take bits and pieces of an idea or conversation and using words to creatively make them come together in a way that not only helps our clients be successful, but gives our readers the useful and relevant information they’re seeking. Getting to occasionally travel and work in-person with other industry professionals is also an incredible privilege I didn’t think I’d ever have.
What do you love most about working with Serendipity Media’s clients?
I love that our clients share the same values Serendipity does, as it allows our relationships to thrive and grow over time. No matter the field, I know our clients are always looking for the most innovative ways to engage and satisfy. I love it!
What are your top three tips for businesses and companies?
- Be transparent. People are smart enough to know when they’re being marketed to, so be sure to keep your communication channels open and honest—even if there’s some tough love mixed in.
- Expand your perspective. Examine what could be done to bring a variety of experiences into your circle. Acknowledging other perspectives exist and validating them will help you better understand those you serve, in addition to your own team.
- Always do the right thing. This seems like a given, but it’s worth remembering in especially hard situations. As they say, sometimes the hard thing and the right thing are the same.
In a game of truth or dare, which are you more likely to pick and why?
I’m down for both, but I’m more likely to choose dare. As much as I like to pretend I’m an open book, I’d rather embarrass myself doing something silly in the moment than reveal too much. I’m like a vault!
What’s your go-to drink?
If it’s the morning, it’s black coffee with some collagen peptides for an extra health-boost. If it’s the evening, you’ll be hard-pressed to find me holding anything other than a margarita.
It’s the weekend! What are you typically doing on a Friday night?
It varies, but lately you could find me snuggled on the couch with my dog, Blue, and my boyfriend, Brian. We’re likely either watching a documentary about some obscure music genre or getting lost in some reality tv (much to Brian’s dismay). In more normal times, you could find us at a concert, bowling, or out to eat at a local dive.