Monica Schafer is a media consultant for Groups Today magazine and Teach & Travel magazine, the official publication of the Student & Youth Travel Association.
She’s known in the office for her impeccable sense of style and witty sense of humor. Here’s a look at what else she’s known for.
What is your favorite part of your job?
Every media buy is different. I love creating a customized comprehensive media plan for each client that will help them reach their goals in the group travel market.
How does your job keep you on your toes?
Working in the media world, advertising platforms are always changing and evolving. It’s important to stay on top of these trends and educate clients on new opportunities.
As a media consultant for Groups Today and Teach & Travel, you work with the travel industry. What do you love about that industry?
Every person I meet along the way has the same passion for tourism—travel truly impacts lives, at any age. It’s remarkable to watch competitors come together for the greater good of travel. Obviously, we all want groups coming to our destination or attraction, but don’t miss out on the opportunity to see the world.
What’s your favorite article published by Serendipity Media?
You attend a lot of trade shows. What are your top three tips for a successful event?
- Listen with the intent to understand what your prospect’s needs are, rather than listening with the intent to pitch your product or services. You might be surprised by what you uncover—and by the appreciation or respect you receive.
- After talking with a potential client, write down a few notes on the back of their business card. This is an easy way to refresh your memory when it’s time to follow up.
- Take advantage of all networking opportunities. You never know where you’re going to meet your next client. Many times, I’ve accomplished more business at a networking event than on the tradeshow floor.
What’s your favorite drink?
Being from Beer City USA, one might assume it’d be a nice cold beer—but it’s not. It’s a vodka and tonic with extra limes. Don’t get me wrong: I love a good Founder’s Rubaeus while patio hoppin’ in the summer.
It’s the end of the week! What are you typically doing on a Friday night?
First and foremost, when I walk out of the office on a Friday, I leave work behind. I believe it’s important to keep a healthy work/life balance. Trust me: You’ll enjoy your weekends much more! Then, I’ll kick my feet up and “cheers” to the weekend with a cocktail.