In the headlines.

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Get to Know the Team: Jill Carrol

Jill Carroll is a Marketing Manager and Media Consultant for National AfterSchool Association (NAA).

How long have you been with Serendipity Media?
I started with Serendipity when we first opened back in 2002! After a brief stint with another company, I was lucky to be welcomed back. Serendipity has come so far since those early days and it’s been fun to watch the company evolve.

What’s your favorite part of your job?
I like the diversity of my job. I get to work on marketing, sales and occasionally blog so there’s always something new.

What do you love most about working with National Afterschool Association?
I come from a long line of educators, so was sort of the black sheep of the family when I didn’t go into education. But it’s still in my blood and I enjoy being a part of NAA’s mission to provide education to youth and encourage advocacy for the out-of-school time field. Those who work in this field are truly some of the BEST people!

What are your top three tips for businesses and companies who want to get their name out?
Oh gosh…I could go on and on about this but if I have to choose three, they’d be:

  1. Consult a professional. Just like any other area of service, there’s a reason people are paid for what they do.
  2. Be open to trying new approaches. Just because something worked a few years ago, doesn’t mean it’s not time to try something new.
  3. Branding takes time. In a world where we’re all constantly bombarded with messages, you’ll need to invest in strategies that will allow for multiple impressions.

In a game of truth or dare, which are your more likely to pick and why?
Definitely “dare.” I am always up for doing something silly and making people laugh. And because I’m a pretty honest and transparent person, I don’t have too many secrets! ☺

What’s your go-to drink?
Red Wine. A glass or two while cooking dinner is how I wind down after a long day.

It’s the weekend! What are you typically doing on a Friday night?
I have three school-age boys and work full time so by Friday, I am pretty whipped and am usually preparing for a weekend of youth sports. It probably sounds lame, but my favorite Fridays are when I can get some cleaning in and catch an episode of “Dateline.” I usually fall asleep before the ending though and then am mad because I don’t know how the story turned out!